DR MADHURA SHUKLA. Brand Loyalty And Consumer Engagement In The Indian Market: A Comparative Study Of Local And Global Brands. Sampreshan, ISSN:2347-2979 UGC CARE Group 1, [S. l.], v. 17, n. 1, p. 290–297, 2024. DOI: 10.8476/sampreshan.v17i1.166. Disponível em: https://www.sampreshan.info/index.php/journals/article/view/166. Acesso em: 25 may. 2025.